There are fewer reasons than ever to walk inside of a brick-and-mortar store. To make in-person retail worthwhile, brands have to be obsessive about building customer relationships at scale.
The secret to collecting and using data to build relationships and drive sales is called clienteling.
This e-book offers how, why, and when store associates can use clienteling to create amazing long-term customer relationships. It's all you need to begin making your store a relationship–driving machine.
Step-by-step instructions on how to use practice better clienteling at every stage of the customer journey.
Examples of phrases and situations to jumpstart amazing customer relationships. Close more sales, answer unasked questions, become the owner of your store's customer.
Whether you are a store employee or manager them, you can learn how to collect the most useful data and treat all customers like your best customer.